Case Study #2

Daily Cup Of Yoga Blog

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I absolutely love the popular yoga blog called “Daily Cup of Yoga”. The author of this yogi blog is listed as a man named Brian and there is actually a whole section of the blog titled “About” that you can click on to see how the blog got started and to learn more about it’s author. As you probably guessed it….the blog is everything yoga related! When you first see the blog, you can immediately tell that someone has put a lot of work into creating it. There are many topics you can click on at the side of the page and at the top of the page there are topics that you can click on and view. There are also photos, social media links, advertisement links that are related to yoga and even health tips. The header/title of the blog itself is the first thing that you see on the page, it is hard to miss. In the “About” section of the site, it states that Brian was in law school when he discovered yoga. He states, “Yoga was kind of one of those things that caught me by surprise”. It seems as if he stumbled upon yoga and it turned into his lifestyle and ultimately a very popular blog! Daily Cup of Yoga is a very interesting blog that can keep any yogi entertained for hours. There are many links, widgets, photos, videos and clickable things to explore. The header and footer of the page is simple and yet it catches your eye immediately. I think it is the size of them that makes it so noticeable. I personally think that is a good idea because it will never confuse the reader as to what blog they are looking at and they will be able to easily tell if they accidentally navigated away from the original page. Also, the audience can participate by commenting on most posts on the site. Allowing the audience to participate and be involved in the blog like this is imperative because it allows their voices to be heard and they will want to keep visiting the blog. The audience can also leave suggestions for the author and their email address so they can receive notifications of updated posts and other information, such as if the blog created a new social media page to follow. The social media links are at the right of the page and are extremely hard to miss. As you already know, when you click on those social media links, they navigate you to the Daily Cup of Yoga social media pages. I think having this on any blog is a great idea because it creates more traffic and gives even more information about it. For any popular brand/business, promoting through social media is crucial and very necessary. Overall, Daily Cup of Yoga is a great yoga blog that is an ideal image of what a professional, successful blog should look like!

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