Social Media Presence of YMS

Introduction

The popular YouTube channel YourMovieSucksDotOrg is a channel started by Adam Johnston in 2010 for his film reviews. Adam reviews many kinds of movies and some TV shows. He is mainly known for his comedic and in depth analysis of films he finds to be absolutely terrible. On top of those reviews, he posts quick reviews of recent films he may have seen and list videos of his top movies from different years. He also has a gaming channel where he posts videos of his Twitch streams. He has shown his subscribers what technical problems a film may have or where it excels above most. This YouTube channel is a great starting point to finding great directors and great films.

Analysis

YMS has YouTube, Twitter, Facebook, and he has his own Official Website.

YMS YouTube2

His main platform for content is his YouTube. He has over 550,000 subscribers and many of his videos gain hundreds of thousands of views each month. Adam tries to post a couple of videos each month as they take awhile to record and edit. Some of his videos are close to half an hour long and are sometimes split into multiple parts. He also keeps every one of his subscribers up to date on projects that he is working on and when he expects to have them done. He also occasionally responds to comments on his videos. His audience interaction is very high on his YouTube channel. One of his longest running series of videos is his multi-part analysis of Charlie Kaufman’s Synecdoche New York.

YMS Twitter

On his Twitter account he posts links to new uploads, smaller reviews that he doesn’t have time to make into videos, and commentary on current social events. He has 82,500 followers on his Twitter account. He is able to post more frequently on this account as it allows for free flow of thought. He just says whats on his mind or posts updates on his current activities. Adam does respond to some of the replies on his tweets and sometimes participates in discussions on his opinions of certain social topics.

YMS Facebook

On the YMS Facebook page is links to videos, updates, and links to Twitch streams as they are happening every Sunday night. He also has a link to the official Patreon where fans can donate certain amounts to fund his YouTube channel as it does cost a lot for equipment. Fans who donate get different perks depending upon the amount that they donated. This is his way of giving back to those who allow him to keep doing what he loves.

YMS Website.png

On his Official Website is where he posts his YouTube videos onto VidMe in case YouTube takes his content down for copyright. He follows the correct copyright laws and has never broken those laws. YouTube has an automated take down system that has caused problems for many content creators in the past couple of years. Adam uses his website as a back up for his content in the case of a take down by YouTube until he can get the original put back up.

The entirety of the YMS social media presence is extremely active and engaging. Adam shows a clear love for what he does and he shows his fans that he cares about them. On these multiple accounts, Adam keeps everything updated and explains any situation going on in his personal life that may affect the channel. He also shows appreciation for his friend and collaborator Mark English. Mark edits some of the main channel videos and most of the gaming channel videos. I do not see anything that YMS may need to improve on in terms of his social media presence.

A quick Google search shows that YMS has a subreddit on Reddit and an IMDB profile where he updates his ratings of movies he has seen recently. On Google Images are pictures of his face and some screenshots of his videos. There is not much else on this particular YouTuber when searching on Google. He has not left much of a digital footprint.

Commendations and Recommendations

I believe that YMS has a very well done social media presence on all the right platforms. YouTube and Twitter are two of the most popular social media platforms on the Internet. If there is anything I wish he would improve on, its the way he defends his beliefs on Twitter. He can appear a bit angry at some accounts that reply to his statements as he is very opinionated. I would do nothing else to improve the YMS social media presence as I believe it is better than ever.

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